Strategy is where it all starts and at Peak Marketers it means a lot of unique things.
Our team working on-site with project stakeholders to learn everything possible about our client and leaving those meetings feeling like a united team. It means making smart recommendations about how to spend each dollar. It’s understanding the needs of our clients and recognizing what success truly means to them.
User experience underscores all that we do. And user experience starts with an understanding of the user.
Peak Marketers follows a UX-centric product development process that puts the user first. We start with research, as well as learnings about our target audience through surveys, interviews, client data and more. As we learn more about the landscape, we start to form hypotheses. These hypotheses are frequently tested and re-tested through two-week iterative design and development cycles that result in invaluable prototypes.
Through prototyping, Peak Marketers has the ability to validate and test hypotheses with the target audience. Are the features we’re proposing a hit? Are users following through the paths we need them to? All of this and more is answered through constant validation of prototypes with the folks that matter most: end users.
Peak Marketers’s native app development happens natively. As in, right here in our studio. Because Peak Marketers doesn’t outsource its development talent, the quality of our work is magnified tenfold. Maybe more.
Designers need developers. And developers need designers. And so on and so forth. Our unified team works together to create industry-leading app experiences by capitalizing on the value of the team—not the individual. Above all, our collective experience is our greatest asset.
Future-scaleability isn’t always a top concern for clients at a project’s onset, but it’s something that’s incredibly important as later enhancements and upgrades come through the pipe. At Peak Marketers, those updates are easy to launch thanks to solid, elegantly designed codebases. Apps can and should be seen as evergreen. And future upgrades should be a breeze.