Your website is probably getting new visitors as you read this. How many of them are turning into leads? Conversion optimization is the process by which we can help you increase the percentage of visitors who become your next customers.
We begin the process by taking a look at what type of website traffic is going to which pages. It is important to ensure that each page is receiving traffic from the right sources. For example your home page should not be getting traffic from searches for all of your services of products. Instead, each type of service or product should have it’s own landing page. That way, your users will immediately find what they are looking for and are more likely to take an action such as purchase a product or request your services.
On each landing page, we take a look to ensure that the messaging on the page is clear and matches the types of searches that would lead users to find the page in the first place. We add supporting copy to supplement any assertions.
We reduce the number of calls-to-action to a minimum and make sure that they match up with the potential intent of the user that has come across the landing page.
We eliminate any unnecessary requests for information from users by streamlining the process by which they either make a purchase or request your services.
We reduce the number of visual distractions on the page to focus the user’s eyes on what will turn them into your next customer
Our team adds elements to your landing pages so as to instill trust with the user.