Our PPC marketing process allows us to create a campaign that is specifically built with your business goals in mind
Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Define client information & business goals along with all required information to properly complete discovery process
1 Analytics
2 Budget
3 Business Goals
4 Campaign Login Credentials
5 Audience
6 Geographic Location
Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the PPC Audit
Define PPC competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk
Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals
Define Paid Search, Display, and Remarketing campaigns along with Ad Copy, Landing Page Recommendations, Targeting Methodologies and Recommended Budget
Document measurable short-term and long-term goals to evaluate campaign performance
Implement landing page recommendations from the Paid Search Strategy through development or collaboration with the client
Create designs for optimal converting landing pages with strong calls to action for newly defined campaigns
Create or edit existing campaigns based on the Paid Search Strategy
Create/Edit Landing Pages for the new campaigns and ensure conversion tracking is implemented and page load time is minimized
Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved
12526 High Bluff Drive, Suite 300 San Diego, CA 92130 USA
Phone: (858) 888-9151
Toll Free: (888) 840-3246
888 3rd Street SW, Suite1000 Calgary, Alberta, T2P 5C5, Canada
Toll Free: (888) 840-3246
Phone: (403) 800-5026