The Backbone For Your Content,
A Critical Part Of Your Inbound Success
Call Us (888) 840-3246 & Get a Free 30 min Inbound Marketing Assessment
Copywriters are the backbone for your content and a critical part of your inbound success. They are responsible for writing content on your blog, landing pages, emails, and quality offer content for your buyer personas. They will hone in on every aspect with you to achieve goals, they consult with your company’s subject matter experts (SMEs) to ensure your blogs are very informative and echo with your visitors in order to begin the conversion stage on your site.
Once you have signed up with us, our writers are already researching your competition, influencers, and all publications related to your industry in order to familiarize with your brand.
This goes from our Inbound Sales Experts to your designated inbound team. Our writers will be present during the call to get your view points on everything related to your industry, brand, pain points, and everything else.
During the kickoff call, we will arrange a personal call so your writers can have a complete understanding of the audience they are writing for along and how to address these personas’ biggest challenges through the content. All documentation is reviewed and implemented in our inbound strategy. That includes the client questionnaire.
Our copywriters will get a list of SMEs from you and reach out directly for specific topics related to your industry. This allows for informative data sessions and SMEs can recommend any reading material for the writers to look over on their own. We highly recommend including sales team members to be involved in this because their insight is extremely valuable for blogging.
Incorporating “The Big Five” into our blogging strategies will produce very powerful results for our clients. These aspects help our writers address consumer concerns while focusing on what really works.
If you are a consumer, one of your leading concerns is the cost of something. Being able to learn about the cost of various products or services is a huge plus even if it’s within a given range.
You can address general industry problems and how to solve them with transparency while still providing value.
Creating a fair balance of reviews is very powerful. When done correctly, your site will be a place for people to go to for the products or services you are writing about.
Product X vs Product Y takes reviewing one step further. You can see the differences and similarities between two products or services.
When you are searching for a particular product or service, the most common search is “Best” or “Best Of”. Providing content that addresses their top choices will make you a leader in your industry.
Enough with the same old format for blogs. We are constantly looking for newer and better ways to present content in an entertaining and helpful manner for readers to learn and enjoy. That’s why we use newsjacking in our weekly blogging schedule.
Newsjacking is a method for using business blogs to comment on recent news stories. We work with SMEs to place your company’s view on the news, which adds substance. This also informs your readers about something they might not know.
Within the first month or two, we will apply our strategies to get a feel for your business’s tone and message. We want to know whether you want to maintain it or change your message for a different audience.
Once the first few blogs are posted, we know there will be adjustments and feedback. Our writers will absorb the feedback and typically it will only take a month or so before we are cranking out new content as if we are one of your employees.
In order to stay organized, we will take all your topics and keywords and organize them in an easy spreadsheet for you to look at any time. If there are topics you would like to use, we will make it easy with a secure Google Sheet to collaborate and leave comments.
Once the post is completed, we will send the draft through a Google Doc. You can review and make changes or request a revision. Once changes have been made, we will send it back to you for a final approval.
We will then place it in a HubSpot format with a picture and the best SEO techniques and send a preview link, then schedule publishing.
Within the first month or two, we will apply our strategies to get a feel for your business’s tone and message. We want to know whether you want to maintain it or change your message for a different audience.
Once the first few blogs are posted, we know there will be adjustments and feedback. Our writers will absorb the feedback and typically it will only take a month or so before we are cranking out new content as if we are one of your employees.
In order to stay organized, we will take all your topics and keywords and organize them in an easy spreadsheet for you to look at any time. If there are topics you would like to use, we will make it easy with a secure Google Sheet to collaborate and leave comments.
12526 High Bluff Drive, Suite 300 San Diego, CA 92130 USA
Phone: (858) 888-9151
Toll Free: (888) 840-3246
888 3rd Street SW, Suite1000 Calgary, Alberta, T2P 5C5, Canada
Toll Free: (888) 840-3246
Phone: (403) 800-5026
