What is content marketing?

Consumers are shutting out traditional marketing. They skip television advertising with DVRs, often ignore magazine advertising, and while “surfing”, they easily read online information without paying attention to banners or buttons. Marketers that haven’t fallen behind understand that traditional marketing is becoming increasingly ineffective, and there has to be a better solution.

Instead of traditional sales pitch about your products or services, we can deliver information that makes your buyer more intelligent. The core of this content strategy is that if we can deliver ongoing and consistent valuable information to buyers, we will be rewarded with their business and loyalty.

Who is using content marketing?

Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe.
According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research, 9 out of 10 B2B marketers are using content marketing – regardless of company size or industry. And they are doing what it takes to bring about desired results:

• On average, B2B marketers employeight different content marketing tactics to achieve their marketing goals.
• 60 percent report that they plan to increase their spend on content marketing over the next 12 months.
• Marketers, on average, spend over a quarter of their marketing budget on content marketing.

Why having a content marketing strategy?

As part of a comprehensive sales funnel, content marketing is an effective marketing strategy. It focuses on providing websites visitors with interesting content that takes on many forms, from blogs and articles to infographics or videos. Instead of making hard sales pitches, content marketing serves as a way to introduce consumers to your brand. It’s a low-pressure way to bring new leads into your sales process, all the while providing content that is truly helpful and useful.

The value of content marketing comes from the myriad of departments involved and the creative techniques used to develop a content marketing strategy that goes far beyond traditional marketing.

Most content marketing firms may focus just on creating your content, but we’re different. Our plans include everything from design and creation to SEO, social media, infographics, branded blog posts, videos,  and eBooks.

Our content marketing Strategies are dedicated to increasing your site’s overall power and rankings through high quality contents.

BENEFITS OF CONTENT MARKETING

Content marketing generates more inbound traffic to your site.
Content marketing increases engagement with targeted audiences.
Content marketing generates more leads.
Content marketing increases sales.
Content marketing builds up natural link popularity.
Content marketing builds brand awareness.
Content marketing establishes you as a thought leader.
Content marketing is cheaper than traditional forms of marketing